SFR 176: Why DotCom Secrets Changed My Life...

Boom, what's up guys? It's Steve Larsen. This is Sales Funnel Radio, and today I'm gonna talk to you guys a little about the book DotCom Secrets.

 

Now, before we cut over to intro which I love, I wanna share to you guys a little bit more about why this book is so important to me. That's what this episode is about.

 

I actually took the video that I filmed for bestmarketingresources.com. If you haven't checked that out yet, go do it.

 

Bestmarketingresources.com is the resource I created. It's the page I created to share with you guys all the things that I'm using to build my business.

 

There's only a few of us in my company and the reason why is because how a lot of these tools interact together back and forth with the way all the automation works.

 

Anyways, I wanted to share a little bit though about this book, DotCom Secrets. The reason why DotCom Secrets has been so powerful for me and the story behind it.

 

It is not just like I went and I just bought the book, okay? I actually wanna share with you guys the story behind it. How I read it... Where I read it... And what I did with it afterward - which I think is pretty unique. I know it's one of the reasons why I've been successful with this.

 

I really only read the book two times, okay? But it was such on a crazy depth that made it very very effective. So anyways, let's cut over the intro here

 

If you've not actually picked up this book... This book is better than my entire marketing degree. Just this one alone. Let alone, the rest of the education that ClickFunnels comes out with.

 

So anyways, let's cut over here and I'm excited to share with you guys the story behind my first time getting the book DotCom Secrets, thanks.

 

I spent the last four years learning from the most brilliant marketers today. And now, I've left my nine to five to take the plunge and build my million dollar business.

 

The real question is, how will I do it without VC funding or debt? Completely from scratch.

 

This podcast is here to give you the answer. Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels.

 

My name is Steve Larsen and welcome to Sales Funnel Radio.

 

So in college, we were really poor. We were crazy poor. I kept spinning up all these little companies trying to get them to make money. It took me about 17 tries to really get it off the ground. It's funny cuz when I look back... meaning 17 actual businesses.

 

And it wasn't like, I was just kinda half-heartedly doing the businesses, I was full in. It was not uncommon for me to walk streets and trying to sell people on the street. I mean, I wanted it real bad.

 

If you're like me, I mean you want it. You want it real bad, okay? I was the kind of mentality, still am, where I would go learn something and I wanted to make sure I understood it, but I also wanted to make sure I wanted to try to make money as fast as I could as well.

 

I remember once I pitched the owners of Vivint. Vivint Home Security. Not the head honchos, but very very similar, very close for that regional area.

 

Anyway, it was an insurance company. There's a bunch of people out there too. A lot of pest control, a lot of door to door people. A lot of... And I just pitched people guys.

 

I didn't know what I was doing. I was pretty much breaking every single rule that you could even imagine. But, whatever, I was just running, because we were living on loans, student loans. I was in college. I was in the army.

 

You know I went to basic training. We had a kid. I was married. I mean already right there I was in a very different demographic place in life than a lot of people my age.

 

I wanted to make cash. I wanted to be a provider for my family. And I found out that few weeks into marriage that my wife was just eating just one meal a day behind my back. She was doing that because we had such little cash, she didn't feel like she could eat.

 

And it's kinda like crap hits the fan. This was a true story.  It was a few weeks after we got married. And it was really hard. I was like crap, we gotta make some cash somehow. I've got to make money.

 

This was about six years ago, almost seven. What was interesting is she... She was sacrificing for me. The amount of love, It's pretty intense, okay? And it still kinda brings me to my knees a little bit. I've had a hard time talking about this story because if you were you know...

 

Men specifically get their identity a lot of times by what they do. And I wasn't doing anything, you know? I was trying to... but I wasn't making any money. So I was like, we gotta make money somehow. At least get a food on the table. It was literally a, "Hey, how can we get food on the table?" scenario.

 

She was still packing lunches for me because she'd already graduated from college. I was still going, I was still working to finish. So she would stay home all day in bed while she was packing me a lunch. She'd eat one meal in the evening with me and that was it.

 

She was super weak after days and days and days of doing this. Weeks and weeks of doing this. And when I found out, it wrecked me, guys. It destroyed me. My pride was gone, shot everything. I was like, "we gotta make money somehow".

 

And so I was like, "Hey, I found out that we can get student loans." The student loans that we could get (thankfully we could get them), but they weren't gonna be there for like four to six weeks.

 

There was a window for when it would show up. And I was like, "Four to six weeks, we're gonna be dead' in two". I was like, "We're not gonna make it. How're we gonna do this?"

 

And I went... and I did something that was culturally against the way I was raised. I called my dad and I asked him for money.

 

I had jobs, working like crazy my whole high school years. I had some cases multiple jobs. I worked a lot. I'm not a stranger to the hard work. I don't care if it's labor jobs. I'm glad I did labor jobs. I don't care if it was... anyway. I worked and I knew how to work.

 

So for me to call and ask for money was not an easy thing to do.  I was the oldest of six kids, I mean I'm still am. Oldest of six kids. And I called my dad.

 

We were not poor growing up at all. We were not like super wealthy, but we weren't poor. We weren't poor at all. We were middle class. My dad provided well, very well. So I mean, he certainly had cash and I knew that.

 

And I called him and said, "Hey dad, you know I found out my wife eating one meal a day. Could you float us like three grand and we'll pay you back as soon as these student loans come in?". You know, it made sense to me.

 

There's a long pause on the phone...

 

I was in this building, and I remember the sound of the AC above. It was hot and I took off my jacket. I was pacing around this classroom on campus, with the door closed. I think the light was either off or dimmed.

 

I was literally walking in a square around the room, fast. I was walking fast.  I was like "Whew." And the stress that started setting in was huge.  I remember I'd worked myself up to ask him this. I said, "Hey dad, would you give us some money?"

 

There's a long pause on the phone. I will never forget what he said. I remember how he said it and everything.

 

He said, I'm gonna try to do his voice. He said, "Son - ‘No,’ If I give you this money now. You will not exhaust the resources that you didn't know you had."  How cool of a dad! Seriously, that's what he said.

 

And it was quiet. And his answer was. "Buck up," you know? In a loving way. We cried, both of us, man tears of course. I think we're flexing while we're doing it. It was really hard, but I had this fire start in my gut that I think most entrepreneurs fail to ever learn.

 

I learned how to get resourceful in a way that I think most people never learn. And I started running and sprinting. I started trying stuff and trying stuff and...

 

Because I've always wanted to, and I love America, but also because of the money - I'll be honest, I joined the army. I went to basic training in the middle of college. I took a semester off and I went... I went to basic training and with all my training and all the things I was doing, I was gone for like six months.

 

A little while after I came home I went back out for another extended period of time. I have been running hard enough that I wanted to get... I started seeing...

 

How should I say this? I stopped JUST READING books of wealthy people. I was reading them, and I was listening to the podcast and their courses, and I was consuming like an animal.

 

I was learning way more, way more on my own than I ever was learning in my classes. Way more! Including all my entrepreneurship classes. All the classes where we had to go and start a business for that semester and literally nothing else to do that whole semester.

 

I was learning far more on my own than any student ever. To the point was I was getting in fights with professors over stuff because I knew that what they were saying was wrong on some things. That's not to say, like, "Everything's crap." That's not true.

 

But there were some things that I was, "That's not right." I know that's not right from experience now. We'd kinda getting little tiffs about it.

 

Anyway, so I was at one of this little army training things, right? It was a month long, but I was laying in the dirt for 10 days. I started watching WHAT entrepreneurs were doing. Not just what they SAY they were doing.

 

Coz' some of them were so good, they don't know how good they are. You know what I mean? So I was watching what they were doing.

 

One of the guys I came across was this guy named Russell Brunson. And you guys obviously know that I'm a fanatic of his.

 

I had consumed so many courses by that time, so many books. I was a fanatic, guys, fanatic. I knew what I wanted. I wanted to make money.

 

I wasn't like, "Hey, I wanna blow the roof off and make millions." I just wanted to like an extra grand a month.

 

In fact, you can go back and watch the YouTube videos of me declaring that goal. I was like, "Hey, I'm just gonna try to make an extra grand a month." And I didn't hit it, but I started making money.

 

The next year, next January, I was like, "I'm gonna try and do three." And I didn't hit it, but I got close.

 

The next January after that, I was like, "I'm gonna try and do...", I think I said "ten" and I hit it. You could watch me the progression of it, guys. A lot of that has to do with this book - DotCom Secrets.

 

I read this book for the first time on one of those army trainings. For ten days I was laying in the dirt, I had my M16 in my right hand.  I was lying in prone, and I would pull...

 

In army uniforms, there's a place for pens and pencils right here on the sleeve, which is really nice when you are like nighttime land navigation and stuff like note taking in general. It's nice to have it anyway...

 

So, I would lay down in the prone - that's part of the discipline of it, just sitting there. And maybe I didn't have the discipline enough for it. Coz' I would pull out this book from...

 

There were pockets in the uniform, and I kept this in a plastic bag. This isn't the same one. It was so loaded with dirt by the time I was done I gave it to some other soldier. I should probably follow up with him. But anyway and I had to get a new one. It was $7.95 free plus shipping. That was free, I just paid the shipping.

 

And even the $7.95, for me at the time, I really had to justify that. You know what I mean? I reached deep. When I was sitting there for like days and actually the first day realizing was like, I was gonna sit there for few more days before our next orders came in for our next mission, whatever. I was like, "I'm gonna read this book."

 

So, I would pull this book out of a plastic bag, trying to go as carefully as I could so that all the leaders and all these high ranking officers and stuff wouldn't see what I was doing.

 

I'd go choose these obscure places to lay in so no one would know where I am. I would just sit there with this book, and I would just hang out there. I would hang out there, and I would read. I got good at turning pages with one hand. And I read it like this. And then when I was like, "Oh, that's really freaking good! Oh my gosh!"

 

I would lay down my M16, mag wheel, this is the place it was. I'll go grab my pen and slowly, carefully write down the note and then slip it back inside my uniform and pick the M16 back up and just lay there and keep reading.

 

I was like, "This is so," kinda like to the side like this, "Wow, that's really good! Oh my gosh, this is freaking awesome. Why is no one talking about this stuff?"

 

In the evenings, if we ever did have a few minutes, I wouldn't be talking around. I would read. And I remember when I finished reading the book, It had rained the night before. Half my stuff was wet. I was sitting on my sleeping bag on a tarp. I finished reading the book.

 

I remember I closed it. I set it down just kind of on my lap but I kept my hand on it, and I just started thinking. I was like, "Dang, that's good. Man, that's good!. Holy Crap!".

 

I remember just like turning to the closest person next to me. I don't remember his name, I remember what he looked like. And I just started like, just like barfing on him all the stuff in here.

 

I remember I came back home, several weeks after that. I came back home, and I was like, "I gotta teach this to somebody. How can I solidify this in my head? How can I put it in there more? I gotta get this in, gotta get this in". So, I reread it.

 

I think I only read it two times, but I read it so slowly that I soaked up a ton. And what I did next really, really made it stick in my head. What I did is I went, and there was a professor of mine, a teacher of mine who was really...

 

She's more of like an assistant, but she was really trying to develop some assets as well in her life.

 

Anyhow, I started getting known for this stuff. I was starting to build funnels for people, actually successfully. It was cool! Word began to get passed around, and I started getting clients and referrals.

 

I was like, "This is the first time." It took 17 tries for me to make something work. Well, I was on maybe number 15 by the time I read this.

 

The number of tries that I needed to actually make something work got really really short because there were so much more successful from the get-go.

 

So I went and this lady, she's like, "Hey, would you swing over to my house I'll invite all of my family over, all of my kids and my kids, kids, and just teach us for three hours." I was like, "Cool."

 

I didn't know what I was doing, but I took this book. I went, and I stood in front of this group of strangers.

 

She's the only one of the whole room I knew, and I just taught for three straight hours to this group of random people... and that's a true story.

 

I never saw them again after that. I don't know what they did?

 

She said they were trying to figure out their value ladder. They were trying to figure it out I was like, "Alright, cool, cool, cool." And then now, I'd tell you not to worry about it as much just worry about one step on.

 

Anyway, but it's interesting guys coz' I went through, and I figured this out. And I started learning it, and I taught it to somebody else which made it stick on my head.

 

From that point on, my wallet got a lot fatter, okay?

 

I stopped having three to six months swings like, "This! This! This! This! This! This!This! This! This!". Instead, it was like, "THIS, just this business" and then a little bit few tweaks and then, "What? Check that out, it's working".

 

In fact, the business that I created off of this is the very business that I finished creating when I left Click Funnels, what? Isn't that funny.  This stuff works. This book is ridiculous, this book changed my life. This book has changed a lot of my friend's lives, a lot of my family member's lives, a lot of my student's lives, And I'm a fanatic over it!

 

This is one of the books that's always next to me by the shelf. I reference it like crazy.

 

If you haven't read this and you're an online business, I think you're a joke. It's true. If you're like, "Hey, I'm gonna go, and I'm gonna build something." I don't really care what's online or offline now. You gotta read this book, okay?

 

The book Expert Secrets, and a few others, they're probably... I mean there's a lot of books that are out there that I know I'll continue to read, but I also know that I could not read any other book the rest of my life and I'm still going to be more than well-off, because of what it's done. That's a bold statement.

 

Anyway, so go and DotCom Secrets. Do it with an open mind, and do it in a way where you're like, "Okay, whatever this guy says." Instead of saying, "Man, this isn't true" - act like, "What if it is true?" There's nothing that's far-fetched in here - and it's a very easy read.

 

I'm not a fast reader, I'm actually a very slow reader. Meaning, I can read quickly,  but I take so long coz' I'll read a paragraph, and I'm like, "Oh man, what about this and the connections here." I take all these notes and takes me forever to get from one page to the next. Takes me forever.

 

But anyway, literal scripts of how to sell stuff are in here. This is literally what I did when I launched the first funnel I made. The first one I made that was successful. It ended up doing a grand a week for over a year. That was more money that we've ever seen in our entire life. From going from, "Hey, we're eating one meal a day."  Feeling like “nothing” to even just that, right?

 

My goal was just a grand a month, and it went to a grand a week, and I was like, "Okay, that was not as hard as I thought it was gonna be. Where was this information a while ago?" It was life-changing for me.

 

Anyway, hey guys use the link down below, it's my affiliate link. If you like that story at all... I don't promote things to you that I don't stand behind. I stand behind this like crazy. This book was life changing for me.

 

There are several other books that are like that. This one though, you know like Rich Dad, Poor Dad from Robert Kiyosaki - that's most entrepreneurs gateway drug.

 

This book though was like the gateway drug to actually make money from what Rich Dad, Poor Dad was talking about.

 

This is like, How to actually do it.  I feel like the subheadings should be, "How to actually do what Robert Kiyosaki was talking about?"

 

Just coz' it says Dotcom Secrets, I don't want you to freak out. Everything that I do that's offline also comes from this book as well. You don't need to be techy for this.

 

Anyway, hey guys hopefully this is helpful. Use the link down below and go get your copy. It's free. If you feel inclined to get the upsells, they'll be worth more than the money he asks you for. A lot of the scripts, for the things that I create, are there.

 

In fact, the first time I bought this I didn't buy the upsells coz' I was like, "Those guys are trying to take my money!". All right! Coz' I don't know who he was. And when I read the book, I was like, "Holy crap!, I should give this guy my money".

 

Then I went back, and I funnel hacked that funnel. I've bought this book many times from that funnel just so I could dive through it.

 

So, I encourage you to buy slowly, right? Watch what he's doing. Not just the products he's talking about. Watch what he's doing. Watch why he's doing it. Try to understand why he's doing it. Watch, and it will show you a way to make money. Coz' it's not hard, okay?

 

It's like anything there's some work behind it, but it's shockingly less work than I thought it was going to be with the amount of money that comes off it.

 

I was like, "Huh!" I have built many of these now, and they've been very, very lucrative and fun -  and have helped more people than how I was trying to do stuff the old way.

 

What's better than getting impact and income?!

 

Anyway, guys hopefully again this was helpful to you. Use the link down below, get your copy of it.

 

This book is near and dear to my heart. It will be for the rest of my life. Frankly, it will be one of the books that I'll require my kids to read. They are only not even five years old yet, so...

 

But I almost felt like I'd just start read it to them bedtime stories or something like that coz' this is daddy doctrine right here. I will not NOT read this. I will not NOT pass this info on. I feel like that'd be selfish.

 

All right guys, thanks so much. Use the this link to go get your copy of DotCom Secrets, then let me know how it is. Bye.

 

Ahh yeah!

 

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