How to write viral tweets with the man who beat the X algorithm

58 snips

Sep 23, 2024

Nick Huber, a serial entrepreneur and real estate investor, shares his secrets for crafting viral tweets. He emphasizes the importance of bold statements and having a thick skin when sharing opinions. Huber introduces a unique structure for tweets that grab attention within moments, highlighting the power of humor and controversy. He also discusses leveraging video content and specific details to boost engagement. This conversation is packed with actionable strategies to enhance any social media presence!

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ADVICE

Mindset for Viral Tweets

Don’t try to please everyone on the internet; have thick skin.
Be different, put yourself out there, and don’t be afraid to look silly.

ADVICE

Structure of a Viral Tweet

Start with a unique "wow" statement.
Take a hard, un-nuanced stance on one side and back it up strongly.

ANECDOTE

Kids Example

Nick tweeted controversial advice to 25-year-olds: "Get married young and have more kids than you can afford."
He doubled down in a follow-up tweet, arguing against the "illusion of choice" and delaying parenthood.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Join me as I chat with Nick Huber, a serial entrepreneur and real estate investor, as we dive into the art of going viral on social media. Nick reveals his proven formula for creating engaging content that’s reached millions and helped him grow a massive following. If you're looking to boost your social media game and learn strategies that truly work, this episode is packed with actionable insights!

Timestamps:

00:00 Intro
01:36 The mindset
02:39 The structure of a viral tweet / Example 1
08:42 Example 2
11:38 Example 3
15:51 Example 4 (video content)
16:59 Example 5
17:35 The importance of priming the algorithm
19:28 Example 6
22:37 Example 7

1) The mindset:
• Don't try to make everyone like you
• Be willing to look silly sometimes
• Have thick skin - you can't please everyone

2) The structure:
• Start with a "wow" statement that sounds unique
• Take a hard line on one side - no nuance
• Back it up with strongly written copy

3) The hook:
• You have 1/8 of a second to grab attention
• Make people laugh, strike emotion, or teach something
• Use numbers and specific details for added humor

4) The controversy:
• Say something different than what most people hear
• Take an un-nuanced stance on a debatable topic
• Trigger people who disagree (respectfully)

5) The follow-up:
• Double down in your second tweet
• Add more context or examples
• Don't backpedal or soften your stance

6) The visuals:
• Use video when possible - algorithms favor it
• Catch attention in the first second

7) The mix:
• Blend personal content, entertainment, and value
• Prime the algorithm with high-engagement tweets
• Follow up bangers with business-related content

8) The authenticity:
• Tweet things you actually believe
• It's okay if not everyone agrees
• Spark good conversations and critical thinking

9) The strategy:
• Build a following of smart people and entrepreneurs
• Use the "jab, jab, jab, right hook" approach
• Leverage high-engagement tweets for business asks

10) The lesson: Nuance doesn't go viral. But thoughtful, controversial takes that make people think?

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

https://www.communityempire.co/

📬 Join my free newsletter to get weekly startup insights for free:

https://www.gregisenberg.com/

70,000+ people are already subscribed.

To improve your rankings your business on Google and using AI for SEO, sign up to

http://boringmarketing.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND NICK ON SOCIAL
X/Twitter: https://x.com/sweatystartup
Instagram: https://www.instagram.com/sweatystartup
LinkedIn: https://www.linkedin.com/in/sweatystartup/