S10E03: Expanding into multiple markets simultaneously, with Erik Martinson (CEO, Svea Solar)

What Erik learned as they scaled from one market to four markets simultaneously!

The difference between scaling the organisation and scaling the company, and which to focus on.

How to set the right expectations when recruiting new employees

How Svea Solar attracts and retains talent - despite the challenges of growth

The inspiring 'essential intent' that the whole company rallies around.