Any fundraising process requires a pitch, but building the perfect pitch is more of an art than science. Joining us to explain what investors look for in a pitch and how founders should think about communicating their ideas is Ted Persson, Partner at EQT Ventures. With a background that combines product design and storytelling with investing, Ted is a master at understanding what a fantastic pitch involves, from the deck to the demo.

In this talk Ted walks us through how he has constructed pitches himself and gives practical insights into what the best pitches utilize - from understanding how the pitch will be viewed, to crafting the first slides of the pitch, and to managing the flow until the very end. Importantly, Ted recommends leaving a hook for the end of the pitch, so that it surprises the audience - you can expect the same from his talk!