TechCrunch Startup News Why this LA-based VC firm was an early investor in Slate Auto
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Jul 9, 2025 Discover the intriguing world of venture capital and the journey of a firm investing in Slate Auto, an innovative startup behind a customizable electric truck. Uncover the challenges faced by the electric vehicle market, especially regarding affordability for younger consumers. With over 100,000 reservations already, Slate Auto has captured attention and support from prominent investors, indicating a fierce competition in the evolving auto landscape. The future of affordable electric vehicles is not just bright; it's exciting!
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LA Roots of Slauson& Company
- Slauson& Company was founded by lifelong friends A.J. Relan and Austin Clements, who grew up near Slauson Avenue in South Central LA.
- Their mission is to bridge innovation gaps by investing in underrepresented communities in tech and venture capital.
EV Investment Outside Usual Themes
- Though investing in EVs is outside their usual scope, Slauson& Company was drawn by Slate's mission to make affordable, accessible electric vehicles.
- They saw a market gap in affordable cars and were intrigued by Slate's focused approach.
Experienced Leadership Impresses VC
- Slate's leadership includes auto veterans like CEO Chris Barman with 20 years at Chrysler and executives from Harley-Davidson and Rivian.
- Barman impressed investors as focused on delivering rather than hype, which boosted confidence in the startup.