China EVs & More Episode #56 - The Two Sessions, the Chinese Brands Have 'Made it,' and NIO ET7 Launch Buzz
The podcast starts with Lei giving us an overview of the annual, and critically important 两会 or Two Sessions conference that sets the agenda for the year’s governmental priorities. NEVs have been a major priority of the Two Sessions for the last several years for instance and it was no different for this session.
Tu then talks about how the number of new brands being established in China has really pushed a significant increase in the level of competition there and how the Chinese government has begun to take a step back to allow all of these brands across the different market segments push the market forward, drive innovation to make these cars more feature rich, yet affordable. He is doubtful that the few EV startups in the US alongside the legacies who’ve begun to pivot their products to clean energy are enough of a critical mass to quickly get sales to that same tipping point. He is curious and hopeful that as the US govt begins to take a more active role in the sector that there will be a number of startups that enter the market to challenge the established brands.
The discussion transitions to Lei reflecting on what Stephan Wöllenstein meant when he said that ‘Chinese brands have made it’ during China EVs & More MAX episode interview with him. Lei talks about how desirable Chinese EV products have become with Tu and Lei both agreeing that 500K RMB automobiles built by Chinese companies would likely NOT have been considered by a Chinese consumer just 4-5 years ago but are now redefining premium in China.
A prime example of what they’re referring to is the interest on Twitter that the NIO ET7 launch received worldwide. This was excitement neither Lei or Tu had seen in some time and it was for a Chinese EV brand. Lei insists that NIO is due because they’ve been out of the news for sometime since this is their first new product since the ET7 was unveiled 14 months ago.
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