Leading with Purpose: Profit, People, and the Planet (with Fabio Barbosa)

In this episode of the Positive Leadership Podcast, I have the pleasure of speaking with Fabio Barbosa, one of Brazil’s most respected business leaders and a true pioneer in purpose-driven leadership. 

From transforming Banco Real into a sustainability leader to his work at Natura &Co—one of the world’s largest B Corps—Fabio has consistently shown that it’s not only possible but essential to align profit with positive impact. 

We talked about his deep-rooted belief that business must serve society, his vision for regeneration in the Amazon, and the power of diversity in improving decision-making. 

🎧 In this conversation, we cover: 

• The early experiences that shaped Fabio’s leadership values 
• How he brought social and environmental priorities into the heart of banking 
• Natura’s bold commitment to forest preservation and community empowerment in the Amazon 
• What it means to be a B Corp at scale—and how it changes the way you lead 
• Why diversity drives better business decisions 
• And his message for the next generation of positive leaders 

I left this conversation full of energy and inspiration—and I’m sure you will too. 

If you enjoyed this episode, I invite you to listen to: 

• Laurence Tubiana, on building global climate alliances and leading with purpose: https://thepositiveleadershippodcast.buzzsprout.com/1798971/episodes/16090358-fr-le-courage-du-changement-avec-laurence-tubiana  
• Daniel Goleman, on the power of emotional intelligence in leadership: https://thepositiveleadershippodcast.buzzsprout.com/1798971/episodes/14940410-optimizing-your-performance-with-emotional-intelligence-with-daniel-goleman  
• Jeff Raikes, on long-term thinking and transforming systems for good: https://thepositiveleadershippodcast.buzzsprout.com/1798971/episodes/16177556-special-100th-episode-a-journey-of-leadership-and-giving-back-with-jeff-raikes  

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