Even though CROSSNET is a multi-million dollar brand now, they’re still figuring out how to improve. They’re still working on things like their website and education and email flows. And there’s a ton they’ve learned along the way that you can apply to your business. Chris shares:
- Why you should lead with your story.
- Sending ad traffic to your homepage vs. a product page.
- How to get a ton of reviews.
- The ad that made them millions (and only cost $60 to make).
Show Notes & Links
- [1:04] The Today Show story.
- [2:14] How they prepped for their appearance on the show.
- [4:54] Changes they’re making on their new site.
- [10:01] Their ad strategy.
- [11:20] What he’s religious about tracking.
- [16:38] CROSSNET’s best campaign ever.
- CROSSNET
- Okendo
- Bazaarvoice
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