Off The Record - The DJ Podcast by Crossfader Ep 128. Mixcloud CEO Reveals SECRET To Earning Money As A DJ
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Feb 27, 2025 Nico Perez, CEO of Mixcloud, shares insights into the evolving DJ landscape. He discusses how DJs can leverage Mixcloud for gigs and revenue through its unique monetization model. The conversation highlights tools for community engagement and the importance of live streaming. They also explore Mixcloud's partnership with Encore, enhancing visibility for DJs. Perez emphasizes the need for creators to produce original music while adapting to modern licensing changes. Hear about the future of DJing and practical strategies for success on the platform!
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The Evolving DJ Landscape
- DJs are now building personal brands and exploring diverse revenue streams beyond traditional club gigs.
- Platforms like Mixcloud support this evolution by offering tools for content creation, community building, and monetization.
Embrace Your Niche
- DJs should lean into their niche and explore specific genres deeply to stand out.
- Playing mainstream music offers little differentiation, while exploring unique sounds and digging deeper resonates with audiences.
Success Stories on Mixcloud
- DJ Lefto, known for his diverse mixes across genres, exemplifies success on Mixcloud through consistent uploads, exceeding 500 shows.
- Chrissy Murderbot gained popularity by dedicating a year to deep dives into specific genres, showcasing the power of niche exploration.