The Rise of TikTok Candy Culture

A surge in candy popularity on TikTok highlights a unique phenomenon where users engage with various candy products, particularly freeze-dried variations and niche brands like Bon Bon. As influencers and content creators rave about items such as sour-coated Gushers and Swedish candy called 'bubs,' companies have responded by rapidly producing and marketing these trendy treats. This newfound interest in candy has even led to live shopping events, where hosts interact with buyers in real-time while showcasing their products. The connection between social media and consumer behavior is exemplified by the speaker's personal experience of purchasing candy during a TikTok live stream, indicating a shift in how people discover and purchase treats.