Roblox Tech Talks International
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Oct 26, 2023 Zhen Fang, Head of International at Roblox, shares insights on localized experiences for global users. They discuss innovations in multilingual content, emphasizing automatic translations and culturally relevant designs. The conversation highlights user-generated avatars that resonate across cultures and the strategic adaptations made for markets like Japan. Fang also addresses expanding opportunities in emerging markets, focusing on performance enhancement for low-end devices, ensuring inclusive and engaging experiences for all.
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Early Roblox: English Only
- Roblox was initially English-only, despite global traction.
- This led to the vision of automatic translation, similar to Star Trek's universal translator.
Localization Is Key
- Localization goes beyond translation, including payments, content, and avatars.
- A truly localized experience makes users feel catered to.
Global Content, Local Nuances
- Despite cultural differences, universal human desires unite Roblox users.
- Automatic translation broadened content reach, but cultural nuances require further localization.