Scale Your SaaS 263: Why Your SEO Strategy Isn’t Working - with Alan Silvestri
EPISODE SUMMARY
SEO has been one of the cornerstones of content marketing in SaaS. You hear this term a lot among businesspeople and corporations. Many brands use this strategy, often stating that their blog adheres to SEO principles. And yet only a few actually generate traffic, much less close a deal from any of their web content.
In this episode of Scale Your SaaS, Growth Gorilla Founder, and CEO Alan Silvestri reveals his framework for setting your SEO game up for a victory with host and B2B SaaS sales coach Matt Wolach. He also shares other techniques and common mistakes when scaling through content. Tap the power of backlinking to make your content truly count!
PODCAST-AT-A-GLANCE
Podcast: Scale Your SaaS with Matt Wolach
Episode: Episode No. 263, “Why Your SEO Strategy Isn’t Working – with Alan Silvestri”
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Alan Silvestri, Founder & CEO at Growth Gorilla
TOP TIPS FROM THIS EPISODE
- Know What Page to Promote
- Select the Right Backlink Type and Quantity
- Incorporate Internal Linking
- Add Statistics and Quotes
- Use Custom Graphics and Elements
EPISODE HIGHLIGHTS
- 91% of Content Has No Traffic
- Pricing Lower at the Start is Fine
- Either be Better or be Different
TOP QUOTES
Alan Silvestri
[17:47] “So what happens is they get discouraged and they simply quit. And they stop doing promotion which– this leads to what I call the content graveyard.”
[18:38] “So you know your audience, you know the pain points of the audience. Then create content that’s targeting those pain points because those are typically low hanging fruit keywords with less competition.”
Matt Wolach
[3:44] “A podcast keeps you busy. I know that. But it’s a lot of fun and definitely a great learning experience.”
[7:39] “When you get started, it’s totally okay to charge something less than you actually will in the future.”
[8:26] “Make sure that you’re over-delivering for your early clients, and you’re able to get some awesome results.”
LEARN MORE
To learn more about Growth Gorilla, visit:
You can also find Alan Silvestri on LinkedIn at: https://www.linkedin.com/in/alangrowthgorilla/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/
Get even more tips by following Matt elsewhere: