#19: How to build and grow an AI App w/ Louis Pereira from AudioPen
Dec 18, 2023
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Louis Pereira, Founder of AudioPen.ai, an AI app that converts voice notes into text, discusses the challenges of marketing, benefits of being a solo no-code builder, advantages of building with no-code, and the future of AI and no-code.
Audio Pen gained customers through word-of-mouth marketing, an affiliate program, and organic shout-outs from influential creators.
The founder prioritizes thoughtful design in creating visually appealing apps, drawing inspiration from platforms like Pinterest.
The founder values their independence and aims to keep Audio Pen feeling like a hobby, allowing them to build and adapt the app at their own pace.
Deep dives
Overview of Audio Pen
Audio Pen is a web app built on Bubble that utilizes AI technology in the background. It allows users to speak and share their thoughts on various topics, such as journal entries, essays, legal documents, and even customer support emails. The app converts spoken content into written text in a desired style, eliminating the need for manual typing. Audio Pen caters to a diverse range of users, including lawyers, content creators, non-native English speakers, and PhD students. It has gained traction through word-of-mouth marketing, organic shout-outs from influential creators, and an affiliate program.
Marketing and Growth Channels
Audio Pen initially gained customers through Twitter before exploring other growth channels. While the experiment with a TikTok agency did not yield desired results, an affiliate program has been successful in attracting users. Word-of-mouth marketing has also been a significant channel, fueled by direct traffic and a generous free plan. The founder has experimented with newsletter marketing but found mixed results. Although SEO is not a focus currently, the potential benefits and audience matching are being considered for the future.
Importance of Design in Audio Pen
Audio Pen stands out in the no-code space due to its well-designed user interface. While the founder does not have formal design training, they take inspiration from platforms like Pinterest to create visually appealing apps. The emphasis is on trial and error, exploring color palettes, typography, and layouts that feel right. The goal is to deliver a polished user experience, even though no-code tools may present design limitations. The founder appreciates the value of thoughtful design in attracting and retaining users.
Maintaining Independence and Flexibility
The founder values their independence in running Audio Pen and aims to keep it feeling like a hobby rather than a full-time job. The ability to build and improve the app at their own pace, without external pressures, is a priority. They intentionally design the app to be self-sustainable, ensuring it can function even when they have limited availability. The goal is to provide value to users without being tied down to constant maintenance. This independence allows the founder to enjoy the process of building and adapt the product as desired.
AI and the Future of Building Apps
While the founder acknowledges the advancements in AI technology, they remain cautious about its potential impact on app building. They believe there will always be a human element to the process, allowing for creativity and personal touch. However, the increasing capabilities of AI to generate apps or provide guidance pose intriguing possibilities. The founder plans to experiment with AI as a tool in the future to explore its potential for automating app creation and assisting with decision-making.
In this video, you'll hear from Louis Pereira, the founder of https://audiopen.ai, an AI app that converts voice notes into text that's easy to read & ready to share.
CHAPTERS:
(00:00) What is AudioPen?
(04:30) How did AudioPen get it's first customers?
(08:16) Why didn't TikTok work for marketing for AudioPen?
(13:26) Why you should build many products
(21:00) How to build in public without sharing revenue
(27:00) Benefits of being your own user
(29:00) Advantages of being a solo no-code builder
(40:14) No-code mobile app builders
(44:00) AI and the future of no-code
(53:00) Why you should build with no-code
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