Intro to Product marketing
[1:26] What is product marketing?
[4:51] How can product marketing and product management work better together?
[6:57] What is the role of product marketing across the three stages of a company - early, growth and multi-product?
Product marketing during the stages
[10:15] Early Stage
[10:23] What should product marketing at that stage look like - how many product marketers and what key responsibilities should they have?
[13:20] Advice on how to create priority and focus
Content
[16:11] How do you organize content to be top, middle, or bottom of the funnel?
[19:15] Metrics on the average number of content pieces that need to be produced
Hiring
[20:40] What should you look for in a product marketing hire? How important is domain expertise?
[22:37] Can someone with only domain expertise be trained to become a product marketer? And how can that be done?
Product launches
[24:28] What is your playbook for product launches?
Customer reviews
[28:51] How do you get customer reviews on sites like G2, Capterra etc.
Lead generation
[31:45] What is the product marketing manager’s role in lead generation?
Advice for first-time founders and entrepreneurs
[34:00] Product marketing advice and insights for entrepreneurs and first-time founders.
Links:
https://www.theproductlaunchmasterclass.com/home
The European Startup Show