Fans may have noticed a more enjoyable Super Rugby product this season.
Static time has been cut by 73 seconds, and an average of 61 points are being scored per game – the highest ever.
Viewing numbers and game attendance have also increased.
CEO Jack Mesley told Mike Hosking the growth’s happening on both sides of the ditch, with Australia leading the charge this season.
He says their focus is to string seasons of growth back-to-back so that they’re moving in the right direction, and that’s certainly happening.
Mesley says the unexpected results are fuelling some of the interest.
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The Mike Hosking Breakfast