The Ringer F1 Show The Business of F1 With Jason Kelly
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Jul 9, 2025 Bloomberg’s Jason Kelly joins Megan to explore the intriguing business landscape of Formula 1. They discuss the phenomenal impact of the recent F1 film on attracting investors and sponsors. The excitement surrounding the new Cadillac team is palpable, with its potential to reshape perceptions. Kelly emphasizes the urgency for a woman driver to join the main grid, pushing for inclusivity. Additionally, they navigate the complexities of F1's broadcasting future in the U.S., spotlighting the upcoming bidding process and innovative strategies to captivate diverse audiences.
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Origin of Jason Kelly's F1 Fascination
- Jason Kelly's F1 interest began after meeting Toto Wolff, which revealed the sport's unique cultural and business impact.
- He found F1 a fascinating mix of sports, culture, economics, geopolitics, and technology.
Ferrari: Tradition Meets Innovation
- Ferrari is a unique company town steeped in history but driven by innovation and fan devotion.
- Balancing legacy and cutting-edge technology defines Ferrari's approach in Formula One.
F1 Movie's Business Impact
- The F1 movie significantly boosts the sport's mainstream visibility possibly more than Drive to Survive.
- It attracts younger, affluent demographics which is ideal for sponsors and future growth.