The name of this podcast is about to change! Here's why (very short solo episode)

Jan 16, 2026

Get ready for an exciting transformation! The show's name is changing to better reflect its focus on the future rather than the past. Dan shares his journey of owning the podcast and why 'crafted' no longer fits its new direction. Expect discussions that dive into the implications of tech and innovation for builders. Plus, new cover art and a revamped identity are on the horizon. This podcast will continue to serve those looking to shape a better future!

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ADVICE

Fix Discoverability Proactively

Do prepare for a podcast rename when discoverability becomes poor and competitors crowd search results.
Dan Blumberg changed the show's name because "Crafted" became hard to find in search due to many similar shows.

ANECDOTE

Podcast Origin And Ownership Shift

Dan explains the podcast's origin at a software consultancy and his later full ownership of the show.
He kept the original name for stability after leaving, but eventually felt it no longer fit.

INSIGHT

Name Should Match Editorial Focus

Past-tense framing shapes expectations: 'Crafted' implied looking backward at completed work.
Dan realized the show's focus had shifted forward to future technology implications and questions.

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Here's the full text of this short episode:

Hey everyone, Dan here with a quick, exciting update on this show... the name is about to change!

In a few days -- on January 20th -- you'll see that this podcast will have new cover art, a new name, a new trailer, and more...

I'm not going to reveal that name today, but I do want to share a bit of why I'm changing the name of a show that's been honored 3 years straight by the Webby Awards -- and what is NOT changing.

OK, so there are three main reasons for the name change:
- the first is very practical: "crafted" is really hard to find in search. I've literally stood next to people who are looking to subscribe and they can't find the show. I swear this wasn't the case when we launched 3yrs ago, but today there are several shows that are either called crafted or something close to it.
- the second reason is more personal: the show is mine now -- that wasn't always the case. You may recall the show launched when I was with a high craft software consultancy doing product and client work. The podcast was a surprise! When I left and got full ownership of the show I didn't want to change too many things all at once. Also, I like the name crafted, but -- and this leads to the *real* reason I'm changing --- it no longer fits the show.
- crafted is a past tense verb. and it perfectly described the original incarnation of this show, where founders, makers, and innovators would look *back* on things they'd built and we'd do a sort of case study that would help other builders learn from their mistakes and understand how that great product or company they built got so great...

So here's the thing... I'm not really doing that sort of case study thing anymore. And I haven't for a while. Creating explicitly educational content is not favorite thing. I'm not exactly a "here is a framework" kind of guy. There are other people who LOVE to create that sort of content and they do a great job with it.

So I've been following my interests... For a while now, this show has been much less concerned with teaching case studies and much interested in what comes *next.*
* What are the implications of new tech?
* How will AI change how we live, work, play, teach our kids...?
* Should we get ready to live with humanoid robots?
* How are stablecoins changing the world of money?
* And what about quantum computers?

And what do builders need to know about these things so that we can build a future we actually want?

See that part is not changing... the show is still for builders. And you can take that literally: as in people who make software. Or if you want you can take it a bit more broadly: as in: people who putting in the work to build a better future.

Sorry if that's a bit cheesy, but it's true. Because while I'm optimistic that we will build an amazing future, there is... uh... a lot going on right now in tech and in the world. And I believe that, together, we have power to steer the future in the right direction.

This show will still feature the world's top technologists. And we're going to get into all of these future-forward things. Of course, we'll talk about things they've done in the past, because if we don't learn from history... well, you know how that expression goes.

So, get ready to see some new art and a new name -- I'll give you a hint, it'll have the word future in it -- on Tuesday.

And I would love your help spreading the word. When the new trailer and website drop, please share them with all your builder friends.

So stay tuned...