Community Powered Marketing, or brands building closer relationships with their most valued customers via online channels, may be taking on new currency. Sue Frech, founder and CEO of Vesta, a software firm that specializes in community powered marketing, joins host Matthew Schwartz to talk about why community powered marketing could be the antidote to the demise of third-party cookies as well as the most effective way to refurbish customer loyalty programs that are getting long in the tooth.
