27. Characteristics of a Billion Dollar Brand : The Why Is More Important Than The Product

Over the last 11/12 months of working for Liquid I.V. I’ve seen the behind the scenes of what it takes to build a Billion Dollar brand. Today I want to dive into some of the characteristics of what it takes to do it.

Topics :

• Characteristics of a Billion Dollar Brand
• • Product / Service that fills a need in the market
  • Company Mission bigger than making money
  • Company Culture that cares about one another
  • Team Guiding Principles
  • Leadership that Leads by example 
• Characteristics of a Billion Dollar CEO
• • Relentless
  • Authentic
  • Empathetic
  • Communicator
  • Problem-Solver

 

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