Dropping In With Charlie Houpert Understanding The War On Sensemaking | Ep #89
Mar 5, 2021
Topics include: honest marketing, limbic hijacking, NFTs as a Ponzi scheme, politics as cigarettes, D&D artistry, forgotten birthdays, young YouTuber advice, fistfighting mom, and the rules of homewrecking. Plus, discussions on TikTok's impact on the brain, coordinating collectively, hindsight bias in health choices, entitlement mentality, friendship, YouTube pursuits, and making choices based on attractiveness.
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Marketing Corrupts Honest Representation
- Marketing forces creators to overpromise and distort truth to survive attention competition.
- Daniel Schmachtenberger frames this as an information-ecology arms race that degrades signal quality.
Platform Design Incentivizes Emotional Hijacking
- Social platforms optimize for time-on-site by hijacking the limbic system with emotionally charged content.
- That reward structure favors outrage, virality, and misleading claims over sober truth.
Choose Quality Over Volume
- Avoid adding to the information pollution; prefer to publish accurate, thoughtful content even if it grows slower.
- Aim for quality over volume to serve a smaller audience well rather than chasing platform virality.