The Hustle Daily Show How drive-in theaters are still driving business post-2020 resurgence
Oct 17, 2025
The resurgence of drive-in theaters during the pandemic is a fascinating topic, with these venues capturing a staggering 85% of the U.S. box office at the peak. The discussion delves into the reasons behind their decline over the decades, from the rise of VHS to the challenges of digital conversion. Today, independent operators keep the format alive, relying heavily on creative partnerships like pool screenings and nostalgic events. Will these unique venues continue to thrive in 2025? Let's find out if they remain profitable!
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Pandemic Caused A Temporary Box-Office Shift
- Drive-ins surged to 85% of U.S. box office revenue during peak 2020 pandemic closures.
- They only held 2.9% of box office share in 2019, showing the format's pandemic-driven spike.
Origin Story: Comfort And Family Appeal
- Richard Hollingshead patented the first drive-in in New Jersey in 1933 to accommodate his mother.
- The format peaked in 1958 with over 4,000 U.S. locations as a family-friendly option.
Technology And Car Design Shrunk The Market
- Shifts to smaller cars and the rise of VHS moved drive-ins toward late-night and niche programming.
- The digital projection conversion also forced many operators to close due to high costs.