podcastsinenglish

Level B.70 There's something wrong with the chips

Feb 1, 2018
Jackie and Richard explore the vital role of customer feedback in business success. They highlight the stark difference between family praises and genuine customer reviews. Frustration bubbles up when online feedback goes unanswered. A suggestion to include real contacts on receipts aims to enhance accountability. Personal responses from companies can foster customer loyalty. Observing customer behaviors, like leftover food, can pinpoint issues needing attention. Listening to customers is essential for businesses to identify and rectify problems.
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ANECDOTE

Failed Restaurant Opening

  • A new restaurant opened nearby but Jackie and Richard were disappointed by high prices and poor food quality.
  • They noted the restaurant needed feedback but likely received only supportive comments from friends and family.
ADVICE

Respond To Customer Feedback

  • Ask customers for feedback and always acknowledge their responses so they feel heard and valued.
  • Provide personal replies from real people to show action and retain customer trust.
ANECDOTE

Feedback That Got A Reply

  • Jackie wrote a detailed, polite negative feedback and heard nothing back for two weeks.
  • Richard received a personal reply after emailing a CEO address in a trainer box, which made him feel valued.
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