Sarah Hirshland - CEO of the United States Olympic & Paralympic Committee - breaks down how new sports and events are chosen by the IOC Olympic Programme Commission.

Driven by the ultimate goal of creating the best value for the games, the potential additions are evaluated on factors like popularity, participation rates, universality, and gender equality.

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=5f0408bba0cd6dfb12c6327825d3178b

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Highlight: Sarah Hirshland - USOPC