Search Off the Record

Working With Search Console API

Aug 22, 2024

Mihai Aperghis, a Romanian SEO expert and entrepreneur, shares his journey from building websites to founding his own SEO agency. He discusses the tools he created for automating data extraction from Search Console into Google Sheets. Mihai emphasizes the importance of community support for navigating SEO challenges and how user feedback can shape Google’s products. They also explore the potential future enhancements of the Search Console API and the exciting possibility of AI integration for better data analysis.

29:50

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Episode guests

Mihai Aperghis

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Episode notes

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Quick takeaways

Mihai Aperghis highlights the importance of community forums in offering tailored SEO discussions that go beyond official documentation, fostering user understanding.

He emphasizes his journey in developing SEO tools and automating data retrieval from Search Console to enhance user engagement and efficiency.

Deep dives

Mihaly's Journey in SEO

Mihaly Apergis shares his extensive experience in SEO, emphasizing his journey from a curious student to an entrepreneur in Romania. Over nearly 20 years, his initial interest in SEO evolved as he created websites to rank them and eventually transitioned into freelancing. His passion for the field led him to establish his own agency in 2011, where he developed various SEO tools and deeply engaged with the SEO community. By participating in forums and product expert groups, he aimed to bridge the gap between Google's official documentation and the specific needs of users, creating a shared learning environment.

Intro

3min

Community Support and Knowledge Sharing

5min

Navigating Content Quality and Community Involvement

3min

Navigating Google Search Console Challenges

5min

Optimizing SEO with Search Console API

14min

We sat down with Mihai Aperghis, a Google Product Expert (PE) for Search, when he visited the Zurich office for the PE Summit this year. In this episode we talk about how he started his SEO agency, the tools he built, and his role as a Product Expert in the Search Central Help Community.

Mihai explains how he built tooling to get data from Search Console into Google Sheets and how he automated this process as well as what features he'd like to see coming to the Search Console API.

Resources:

Episode transcript → https://goo.gle/sotr 080-transcript

Mihai on X → https://goo.gle/4dUzL7I

Mihai's tools → https://goo.gle/4dW3yNj

Mihai's recap of the PE Summit → https://goo.gle/4cAKhQ4

Search Central Help Community → https://goo.gle/4dUzOAq

Intro to Search Console API → https://goo.gle/3AzkJ8P