James Kotecki, Principal of The Kotecki Group, joins the Content Pros Podcast to share how case studies can energize your marketing with multiple pieces of impactful, motivating content.

Special thanks to our sponsors:

In This Episode

How one case study leads to a multitude of pieces of content
Why cultivating content for case-studies doesn’t have to mean a huge financial investment or risk
How fine tuning the art of interviewing leads to inspirational and motivational content
Why a compelling interview means setting up a good tennis match

Resources

James Kotecki on Twitter: @JamesKotecki
The Kotecki Group
James on Politico, Facebook, and Instagram

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