TEI 221: How product managers can determine the price of a new product – with Pa

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Are your products not generating the revenue they should be just because you didn’t price them right? Pricing is a key concern of not only product managers and leaders but also the executives of organizations. Knowing the right price for a product is a challenge, especially if the product is new to the market. But, how to you determine the right price? If your pricing strategy resembles a dart board, there is a better way. You just need to know the steps and what data to collect to determine the right price. Our guest, CEO and co-founder of ProfitWell, Patrick Campbell, is a pricing pro and he shares the steps to determining the price of any product. Before founding ProfitWell, he served as an Economist at Google.