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The Bill Press Pod
Rick Wilson on How The Lincoln Project is Converting GOP Voters.
Jun 25, 2024
Rick Wilson, co-founder of the Lincoln Project, shares how they aim to sway GOP voters away from Trump in the election through ads mocking Trump, supporting Biden, and motivating voter turnout. He emphasizes the importance of appealing to Republican values and offering advice to Biden on handling Trump's attacks.
35:59
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Quick takeaways
- The Lincoln Project uses diverse ad campaigns to influence Trump, motivate voters, and support Biden.
- Data shows a shift in Republican sentiment towards Joe Biden, indicating potential impact for the Lincoln Project.
Deep dives
Rick Wilson's Transition from Republican Campaign Strategist to Leading the Lincoln Project
Rick Wilson, once a top Republican campaign strategist, founded the Lincoln Project in 2019 to oppose Donald Trump's candidacy. Despite his Republican background, Wilson led the Lincoln Project to deter Republican voters from supporting Trump due to concerns about his impact on the party and the country.
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Discover
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