Dry January Series #2
A month of exploring the most innovative non-alcoholic craft brands in the world & the sober curious movement.

“If you don’t drink, I think it’s something to be loud and proud about, rather than anonymous and shameful like it always has been.”

On this week’s episode of the Eat Green Make Green Podcast, I sit down with the legendary Bill Shufelt. Bill is the Co-Founder & CEO of the non-alcoholic craft beer brand Athletic Brewing Co. Athletic Brewing has exploded in the past 3 years, raising over $20M, recently being valued at over $150M, and is widely considered the leader in the space. We talk about why Bill accidentally stopped drinking during his days as a trader on Wall Street, how the decision impacted his life and health, when and why he decided to leave his corporate job and start Athletic Brewing, the challenges of brewing an amazing non-alcoholic beer, some of the habits he has daily to keep himself well, the culture of wellness in his company and the Athletic community, how he handles the pressure of running a large business, his advice for starting to drinking less, and more. Bill is an incredible guy with a beautiful mission.

Show Notes

Athletic Brewing Website

Athletic Brewing Instagram