The Small Business Black Holes with Alan Pentz

The Future of B2B Marketing: Tom Hunt on Podcasting and Personal Branding

Jul 2, 2024

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Episode notes

The episode begins with Tom Hunt explaining his journey from B2B marketing to founding Fame, a podcast agency now generating $3.8 million in annual recurring revenue. Tom discusses overcoming growth challenges by promoting internal talent and shares insights on lead generation through Google ads and LinkedIn content.

The conversation shifts to the changing B2B marketing landscape, emphasizing the importance of owned media channels like podcasts and newsletters for building long-term customer relationships. Tom details his success in growing his LinkedIn following and its impact on Fame's hiring and sales.

Tom provides insights into podcast strategy, including positioning, episode length, and guest selection. He stresses the importance of consistency in podcasting and the value of using an agency to maintain a regular publishing schedule.

Throughout, Tom highlights the increasing importance of personal branding in B2B marketing and fundraising, predicting that founders with strong personal brands will have an advantage in attracting future investment.

Episode Highlights:

[00:00:20] Introduction to Tom Hunt and Fame
[02:48] Tom's background and the inception of Fame
[06:12] Overcoming growth challenges and scaling to $3.8 million ARR
[09:54] Strategies for LinkedIn growth and its impact on hiring
[15:20] The changing landscape of B2B marketing
[22:10] Detailed insights into podcast strategy and positioning
[29:45] The importance of consistency in podcasting
[33:25] Predictions on the future of personal branding in B2B

Quotes:

"We're shifting from the old way to the new way, and the trends that are making the shift are the fact that it's getting more and more expensive to sell things directly from paid social, SEO is getting harder and harder."
"I think there are three things that I started doing differently. But the backdrop is I spent 10 years copywriting, and I like learning the trade, you know."
"I'd be curious about your take on those, But what? What I've been hearing is that these big newsletters, you know, that have hundreds of thousands of subscribers like what they're doing. They're doing the meta ads they're doing."

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