Jo Loves Founder on Changing the World with Fragrance

Aug 31, 2023

01:01:29

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Jo has one of the most recognizable names in the perfume industry. Starting out with handmade scents from her kitchen, she grew Jo Malone London into a cult classic brand worn by royals. She sold the company to Estée Lauder in 1999, and after stepping away, found the inspiration to start a new venture, Jo Loves. It’s a rekindling of her deeply personal relationship with fragrance.

In this episode, Jo sits down with Mariya Nurislamova, Scentbird’s co-founder and CEO. She reflects on what makes her a successful entrepreneur, tells the story of the scent that changed her forever, and reveals a new creation that is revolutionizing how people apply fragrance.

Highlights:

• Jo’s story

• Jo’s extraordinary sense of smell: “I could smell if the dog was sick”

• Dyslexia, synesthesia, and fragrance as a superpower

• Seeing color for smell?

• The magician’s assistant and early entrepreneurial roots

• The promise Jo made to herself

• As a 16-year-old, a dramatic scene gets Jo fired from her job at a flower shop

• Full circle: the story of No. 42 Elizabeth Street

• Ready for fragrance tapas? Nothing to eat, only to smell

• Why brands need to create a “first kiss” moment

• Jo’s tips for scenting your home