Discovering Your Competitive Advantage & Defining What You Do

In this solo episode I dig into two topics that, when combined, form a powerful foundation for your marketing and getting more business.  The first topic is 'discovering your competitive advantage'.  Knowing what sets you apart can play a big role in how you attract business.  And sometimes, it's not something you know up front; sometimes it develops organically as you work with customers or clients.

Then I discuss 'defining what you do'.  You could decide that you are a jack of all trades and do everything and anything.  But I'm willing to bet that if you define what you do and limit yourself, you'll do so much better!  That doesn't mean you just say 'no' or don't help that customer or client.  That's what strategic partnerships and referral business is for!