Creating a Unique Brand: Biscuiteers' Journey

Harriet Hastings co-founded Biscuiteers with the goal of offering a stylish and personalized gifting solution. By introducing hand-iced biscuits as an alternative to flowers and chocolates, she tapped into a relatively unexplored market niche. The brand grew rapidly, distributing millions of biscuits around the world annually, and expanding to other luxury gifting products. Building a strong brand image by focusing on design and topicality played a key role in their success. Their partnerships with renowned brands like Dior and licensing deals with famous characters such as Beatrix Potter further elevated their brand image.