The Entrepreneur Way 1629: The Market Will Tell You the Truth Whereas Individuals Don't Have the Power to do that with Peter Winick Founder and Owner of Thought Leadership Leverage
Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. Peter has built his career and Thought Leadership Leverage to serve the needs of these individuals and others like them. Specifically he uses his entrepreneurial experience and spirit along with a passion for using relationships to leverage growth to help: CEOs, business owners, and internal practice leaders looking to grow revenue, revitalize marketing, and improve customer experience through applying the principles of thought leadership; Other business leaders and experts seeking to build out their ideas into a platform so they can launch content and products to create a lasting impact in various companies around the globe; and, "Traditional" thought leaders who want to build or grow their practice, increase their effectiveness in content creation and marketing as well as extend their reach into existing and new clients. Peter uses a combination of art, science, logic, focus, passion, and creativity to transform a thought leader's great ideas into a platform and practice so they can effectively reach business leaders and executives to serve them the tools they and their organizations need.
"if it's your first time in the game you will totally underestimate what it will take. And by what it will take I mean time, energy, effort, resources and dollars. I think business plans the way they traditionally have been done where you've got cash flow projections and all of that stuff for most businesses are a total waste of time and energy. I think you need to realise it will take you longer, it will cost more money, it's going to take more energy. And listen to the market and get over yourself. The market will tell you the truth. Individuals don't have the power to do that as cleanly as the market does"…[Listen for More]
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