I am thrilled about this episode of Sell With Authority because it is super fun — and ridiculously helpful!

Hannah Roth, our mad scientist and strategist at Predictive, is back for another episode to debunk the myth that niching down is just about picking an industry.

Hannah has been diving into the latest Agency Edge research report. We walk through her observations and distillations — at a high level.

One standout point in the research is the importance of having a well-defined niche.

People are often scared to niche down because it feels like saying “NO” to revenue.

But — niching down allows you to say no to clients that cost you time, money, and sanity, and say yes to clients that are more profitable, better to work with, and actually appreciate the work your agency is doing.

We also discuss how to build a reputable brand, why consistent, helpful content is your golden ticket — and the importance of a solid referral system.

Evolving through multiple lenses — from industry and audience to methodology — can make your agency stand out and make it so much easier for clients to say yes.

Double down and future-proof your business by mastering your niche with the strategic lenses Hannah shares. You and your team will remove friction from the sales process — and sell more of what you do.

What you will learn in this episode:

How to leverage six different lenses for niching down
Why niching down does not just mean picking an industry
Why building a rock-solid reputation within your niche is crucial
Steps to repurpose existing content into multiple formats
Key insights from the Agency Edge research report

Resources:

Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
LinkedIn: https://www.linkedin.com/in/hannah-roth-387a6b223/
Agency Edge Research Series: https://agencymanagementinstitute.com/agency-tools/agency-edge-research-series/

Ep 27: Pencils Down