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“Gaslighting gas prices” (with Elizabeth Warren!)

Nov 18, 2021
United States Senator Elizabeth Warren, a champion of consumer protection and economic policy, joins the discussion on rising prices and public perception. She dives into the Build Back Better plan, underscoring its potential to support American families amidst inflation concerns. The conversation humorously navigates political narratives, the challenges of messaging, and recent punditry fails. Warren advocates for empathetic communication from leaders to connect with voters on these pressing economic issues.
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ADVICE

Messaging Economic Concerns

  • Acknowledge that people care about inflation and rising prices.
  • Focus on messaging how the President is actively fighting against forces hindering economic recovery.
INSIGHT

Voter Concerns

  • Voters are concerned about rising prices because they directly impact their lives, not media manipulation.
  • Respond to concerns with empathy and solutions, not by blaming the media.
INSIGHT

Gas Price Sensitivity

  • Gas prices are particularly salient because they are unavoidable fixed costs for many.
  • Rising gas prices correlate strongly with decreased presidential approval.
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