Transforming Nonprofit Marketing from Bland to Bold with Christina Edwards

In this episode of Agents of Nonprofit, I dive into an insightful conversation with Christina Edwards, a seasoned consultant specializing in nonprofit marketing and fundraising. Christina challenges nonprofits to embrace agility, risk-taking, and genuine connection to better reach and resonate with today's audiences.

Topics We Cover: 

• Christina’s journey from creative entrepreneur to nonprofit consultant
• Why nonprofits often lag behind in digital marketing—and how to change that
• Integrating marketing and fundraising efforts to maximize impact
• Using storytelling as a tool for effective donor engagement
• Understanding modern audience behaviors and adapting to their expectations
• Overcoming organizational resistance to digital marketing innovation
• Practical tips for writing authentic, relatable nonprofit emails
• Finding a balance between professionalism and personality in communication

To Learn More and Connect with Christina:
Purpose & Profit Club Podcast
Splendid Consulting Website
Splendid Consulting on Instagram

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