Coaches on Zoom Drinking Coffee Jenny Fernandez: Chief Marketing Officer, Executive Coach, and Adjunct Professor at Columbia Business School and New York University.
A conversation with Jenny Fernandez, Chief Marketing Officer and Executive Coach. You may be familiar with Jenny as a regular contributor to Harvard Business Review, Fast Company, and Forbes. Here, she shares insights about marketing, artificial intelligence, and coaching - and how the three areas intersect!
This episode is useful for any coach interested in growing their business through better branding. Jenny gives advice on how to elevate your self-awareness so you understand yourself at many different levels. She recommends finding what is unique about you and who you are at your best so you can communicate that to clients.
Unsure of the best way to connect with clients? Jenny has some ideas for you. In conversation with Coaching.com CEO Alex Pascal, she talks about how podcasts, videos, and newsletters can be employed to grow a coach’s reputation. She also explains how coaches’ mindsets and assumptions might be holding them back when it comes to self-promotion.
The conversation about artifical intelligence and coaching remains topical, and here, Jenny talks about how she envisions this tool supporting coaches to provide a better service. However, she remains confident in the importance of the personal touch when it comes to our industry. Although automation and self-assessments can be useful, they won’t replace the role of the coach!
If you’re keen to learn from a C-suite level marketer about how to sell your services, this is your opportunity. Listen in to the full episode to figure out what your story is and the best way to share it with prospective clients.