From Startup to Sellout: A Guide to Selling Your DTC Business Successfully | #242 Chris Shipferling

In this podcast episode, we discuss the steps you need to follow to make your business saleable. Our featured guest on the show is Chris Shipferling, Managing Partner at GW Partners and Founding Partner at SouthCol.co

On the Show Today, You’ll Learn:

• Key tips for successful business sales. 
• How can merchants ensure their business isn't undervalued when selling.
• Strategies to drive growth and attract buyers.
• Role of private equity in the e-commerce market and its impact on sales.
• Challenges arising from the gap between buyer and seller expectations. 
• Significance of LTV, CAC, and AOV in your business and optimizing them for growth. 
• The power of a well-structured business plan.
• The crucial language of aligning marketing and finance teams.

Links & Resources

Website: https://www.southcol.co/
LinkedIn: https://www.linkedin.com/in/chrisshipferling

Get access to more free resources by visiting the podcast episode page at
bit.ly/3ttg0SF

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.


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