Corey & Cory Launch a WordPress Product Live - Session 4

In this episode, Corey Maass and Cory Miller focus on preparing Crop.Express for launch. They discuss building launch assets, utilizing a freemium model as a path toward a premium product, and future possibilities.

Top Takeaways:

• Value of a Soft Launch. This is a great way to test the waters and get initial feedback. If you utilize a soft launch, you need to be willing to make changes and improvements based on that feedback before you fully launch.
• Building a Sustainable Premium Product. Start by setting up a basic website and integration to attract customers. Establishing a freemium model allows you to identify what users will value enough to pay for and provides space for your plugin to become a recommended tool for users, agencies, and hosting providers as a premium product.
• Feedback as Fuel. Gathering input from customers and agency owners in the WordPress ecosystem can help you understand the barriers to adoption, like already established workflows, the challenge of installing and learning a new tool, and limitations within initial versions to full adoption.
• Importance of Image Use. Current workflows make images an afterthought in content creation, but they are critical to drawing interest, provide context, and evoke emotion. While there may be SEO value, the primary purpose is to appeal to human visitors. Creating tools to make this easier is the case for Crop.Express.
• Consider the possibilities. As product creators, you should continue to explore potential opportunities for development. Leveraging AI, increasing user engagement, and offering more value can uncover future revenue streams while you focus on current integration points.

🔗 Mentioned in the show:

• Crop.Express
• Canva
• Photoshop
• Stock Unlimited
• Unsplash
• Content Journey
• Hacker News
• Beaver Builder
• Patrick Garman
• Hendrick Luehrsen
• Elementor
• Jess Frick
• Pressable
• Kadence

🐦 You can follow Post Status and our guests on Twitter:

• Corey Maass
• Cory Miller (CEO, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

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