The PR Week The PR Week: 1.30.2025 - Tomicah Tillemann, Project Liberty
Even with a new president, the future of TikTok is still uncertain.
One bidder for the app is Project Liberty, which is mounting what it calls a “people’s bid” for the ByteDance-owned video-based social media network. If the organization, which was founded by businessman Frank McCourt, is successful, it could place the platform under U.S.-based ownership, satisfying the law that banned TikTok in its current structure.
Joining The PR Week podcast this week is Tomicah Tillemann, president of Project Liberty, who explains how a deal could take place, what a new version of TikTok would look like and how his organization wants to get rid of the “neo-feudal framework” of the internet.
Plus, the biggest marketing and communications news of the week, including the first briefing from new
White House Press Secretary Karoline Leavitt
, a Super Bowl marketing preview, Target’s decision to pull back diversity, equity and inclusion programs, recent
deals and people moves at Shake Shack and Lyft.
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