Digital: The Revenue Maximizer | Ammirati on Innovation

The Big Themes:

• No more looking in the rearview mirror: We’re talking about what we can do looking out at the front of the car, and how we can steer the car going forward.
• The CIO’s next adventure: You’ve done all the hard work to get yourself to a point where you can help these companies do this.
• Truly transformational business functions: We’re going through a transformation right now where we shift information from something that is relegated to the back office, to something that changes how each of these business functions work.
• How do we maximize revenue? How do we optimize lifetime value? And the reality is you've got to apply industry insights on top of that.

The Big Quotes:

“Be the person who's going to the board and wowing them with how this can transform your business.”

This episode is brought to you by BMC Software.