Rhett Power on Headamentals, How Leaders Can Defeat Negative Self-Talk, The 3 C Maverick Method, and The Impact of Dr. Mark Goulston's Work

In this episode of Acta Non Verba, host Marcus Aurelius Anderson sits down with Rhett Power, CEO and co-founder of Accountability, Inc., to discuss his groundbreaking new book "Headamentals: How Leaders Silence Negative Self-Talk and Transform How They Lead." In this raw and powerful conversation, Rhett reveals why self-talk is the most ignored driver of leadership performance and shares practical strategies for managing the mental noise that kills focus, concentration, and culture. From the 3 C's of the Maverick Method to the "plutonium problem" of toxic narratives, this episode delivers actionable insights for leaders ready to reclaim control over their inner voice and build championship teams.

Episode Highlights:

[2:10] The Seven-Year Journey to Headamentals - Rhett shares the intensive process of writing Headamentals with co-authors Ryan Gottfredson and Dr. Susie Burkin, including seven rewrites over seven years. He reveals how the book unexpectedly helped a surgeon's teenage sons prepare for exams, proving that self-talk mastery transcends age and profession.

[14:57] The Three C's: Catch, Challenge, Change - Rhett breaks down the simple but powerful framework for managing self-talk: Catch it (notice harmful narratives), Challenge it (question if it's true, useful, or even yours), and Change it (replace destructive narratives with grounded thinking). He provides a practical exercise: write down your negative narratives and track them with check marks to identify patterns.

[16:38] The Plutonium Problem: When Leader Self-Talk Infects Teams - Discover why negative self-talk is like plutonium—toxic, powerful, and invisible. Rhett explains how leaders' mental narratives leak into their teams, creating radioactive thinking that destroys engagement, retention, and performance. He shares a powerful story of a CEO who discovered his assistant triggered unresolved childhood issues with his mother.

[26:15] AI as a Leadership Mirror - Rhett discusses his involvement in developing an AI coaching platform that provides real-time data to help coaches and leaders identify blind spots. He compares it to film study in sports—giving leaders instant replay of their performance to make fewer unforced errors and exploit opportunities for growth.

Rhett Power is the CEO and co-founder of Accountability, Inc., where he helps leaders break limits, make bold decisions, and drive growth. Recognized as a global guru of top management thinkers and a Marshall Goldsmith 100 Coach, Rhett is the bestselling author of "The Entrepreneur's Book of Actions" and the newly released "Headamentals." He co-hosts "Bestseller Live" on Apple TV and is a regular contributor to Forbes, Inc., and CNBC. With decades of experience coaching executives and entrepreneurs worldwide, Rhett brings practical, science-backed strategies to help leaders silence negative self-talk and transform organizational culture.

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