How to Make Your Business Visible Online (Without Being Everywhere) with Tracy Beavers

“It feels like we’re standing on the side of the interstate naked, holding a sign that says ‘Look at me!’”
That’s how visibility expert Tracy Beavers describes what it’s like to show up online when you’re building a business. If that sounds uncomfortably familiar, this episode is a must-listen. Tracy breaks down how to grow your audience and email list authentically—without the ick.

Tracy Beavers is a visibility and list-building strategist with over 25 years in corporate sales and marketing. She helps entrepreneurs cut through overwhelm and fear so they can grow an online business that actually supports their life, not the other way around.

WE ALSO TALKED ABOUT

• Why being everywhere online is a fast track to burnout—and what to do instead
• How Tracy used podcast management to help her son start his own freelance gig
• Practical visibility tactics that don’t require dancing on TikTok
• How to repurpose a single piece of content into an entire week’s worth of posts
• The importance of building your email list—and why social media alone won’t cut it
• Ways to start DM conversations that aren’t spammy, salesy, or awkward
• Why vanity metrics don’t equal sales—and how to track what actually matters
• The power of treating your business like a real CEO—even before it’s profitable

Ready to stop hiding and start growing? Tune in now and discover how to show up consistently, build trust, and grow your email list the smart way.

Get regular access to tips, techniques and advice from experts about growing your business:
👉 https://onlinebusinessliftoff.com/newsletter

RESOURCES MENTIONED

• Tracy’s free guide: Social Media Made Easy – https://tracybeavers.com/social
• Free guide: DM Conversations That Feel Good – https://tracybeavers.com/dm
• Tracy’s podcast: Create Online Business Success - https://www.tracybeavers.com/podcast
  
• Her Facebook Group: Be a Confident Entrepreneur - https://www.facebook.com/groups/beaconfidententrepreneur 
• Descript (affiliate link) – Audio/video editing software Tracy and her son use for podcast production.
• CapCut – Easy-to-learn video editing app used for social media content.
• Canva (affiliate link) – Graphic design tool for creating social posts, visuals, and more.
• YouTube – Used as a free learning resource for Descript, CapCut, and Canva tutorials.
• Facebook – Tracy’s main platform for visibility and client attraction.
• Instagram – Secondary platform, auto-posted via Facebook Business Page integration.
• LinkedIn – Recommended for B2B or corporate-facing entrepreneurs.
• TikTok – Mentioned as optional, but not required; Tracy replaced it with automation tools.
• Opus Clip – AI tool for repurposing long-form videos into short-form clips for Reels, YouTube Shorts, etc.
• Buzzsprout – Podcast hosting platform Tracy’s son uses to manage and publish her episodes.
• Metricool (affiliate link) – Social media scheduling tool that posts to Facebook, Instagram, LinkedIn, TikTok, and Pinterest.

Affiliate Disclaimer: If you click on links on this page and then make a purchase, I may earn a commission (at no extra cost to you).  I am a proud affiliate of these resources because I use them in my own life and business.

See omnystudio.com/listener for privacy information.