"I owe it to my community and the sales industry to gather data on women's compensation and promotion in sales. There's a lack of comprehensive surveys and sufficient input on these issues," says Alexine Mudawar of Women in Sales.

In this episode of The Content Cocktail Hour, we’re joined by CEO of Women in Sales, Alexine Mudawar. Women in Sales is a thriving community that's shaking up the traditional revenue models by making membership completely free and finding innovative ways to fund their initiatives through corporate sponsorships. Alexine shares her journey from a successful tech sales executive to leading an impactful community, the evolution and role of community-led growth, and the challenges and rewards of venturing on your own.

In this episode, you’ll learn:

1. The state of women in sales and industry trends and challenges
2. How organizations should find ways to make revenue from companies, not individual members
3. Challenges of working independently, whether through budgeting, taxes, and lack of team support

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ 

Check out The Juice HQ: https://www.thejuicehq.com/ 

Connect with Alexine on LinkedIn: https://www.linkedin.com/in/alexine-mudawar/ 

Check out Simple Strat: https://www.women-in-sales.com/ 

Timestamps:

[00:00] Challenges and opportunities of building community into business

[05:59] Women in sales and diverse career topics

[07:26] Insufficient data for women's compensation in sales

[12:36] Company-led communities prioritizing product-led growth and user connections

[14:51] Launch slowly, build your nest egg, then soar

[18:40] Big organizations and the need to prioritize profits wisely