Burn the Boats Billy Ray: Movies and Messaging
Feb 23, 2022
In a compelling dialogue, award-winning filmmaker Billy Ray discusses his journey from storytelling to political engagement after the 2016 election. He shares insights on crafting messages that resonate with independent voters and emphasizes the importance of addressing disillusionment among law enforcement during the January 6th insurrection. Billy highlights how cinema shapes public perception and the challenges of portraying these events authentically. Lastly, he underscores the significance of civic duty and optimism in creating a better democratic narrative.
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Messaging January 6th
- Frame January 6th as a crime, focusing on concrete actions like trespassing and assault.
- Avoid charged terms like "insurrection" or "coup," which can alienate some voters.
Independent Voters
- Persuasion still matters; independent voters decide elections and can be swayed.
- Target the 26% of undecided independents who dislike Trump, focusing on their concerns.
Swing State Voters
- Voters in key swing states like Michigan, Pennsylvania, and Wisconsin work multiple jobs, have long commutes, and spend little time thinking about politics.
- Democrats should tailor their message to these voters' economic anxieties, not cultural issues.