The Neon Show Shashank Mehta, Founder, The Whole Truth on secrets of building a brand and his learnings & insights from his experience with Hindustan Unilever
Why is HUL considered a Leadership factory?
“Every great brand is built on a fundamental human insights.”
Do you agree that people come before revenue?
“Invest in Brand, even as little as possible, and not just Performance Marketing from Day 1.”
Listen to Shashank Mehta, Founder of The Whole Truth Foods and a passionate HUL Ex-employee in today’s episode to know his perspective about everything mentioned above.
Notes -
03:43 - Definition of D2C market in India context
07:11 - His early career prior to starting his entrepreneurial journey
09:40 - Post-MBA why he chose Marketing over Finance?
11:30 - Why HUL is considered a leadership factory?
14:30 - Learnings from his stint at HUL
18:48 - Why he joined Faasos (now REBEL Foods) a lesser known startup leaving HUL in 2012?
23:40 - Scale of Faaso’s when he joined and left the company
24:30 - Why he left Faasos and joined HUL again?
28:22 - Learnings from setting up an Ayurveda-brand within HUL
34:09 - Consumer insight which HUL was trying to solve with its AYUSH proposition
34:54 - His blog about food and fitness - FIT SHIT
41:54 - Raising around 5 Cr+ initial funding during his Notice Period
45:10 - Zero to One Phase of The Whole Truth Foods
50:02 - Realizing the ‘Aha Moment’ of brand’s journey
52:32 - Sales & Revenue Milestones during their journey
54:05 - Being a Truth company rather than being a food company
57:00 - Key learnings while scaling a brand