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Side Hustle School

#2768 - Q&A: “What’s the best posting frequency for social media?”

Jul 30, 2024
Discover the optimal posting frequency for social media that enhances engagement without sacrificing your mental health. Learn how to navigate shifting algorithms to maintain content visibility. The balance between quality and quantity is key, and insights reveal that engaging content trumps sheer volume. Tailor your posting strategy to align with personal goals while ensuring your well-being is prioritized.
04:52

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Quick takeaways

  • Optimal social media posting frequency balances consistency and engagement, prioritizing quality content over sheer quantity for better results.
  • Addressing mental health concerns, content creators should prioritize personal well-being rather than succumbing to algorithmic pressures for visibility.

Deep dives

Understanding Posting Frequency in Social Media

The optimal posting frequency for social media is influenced significantly by evolving algorithms and user engagement. It is suggested that users should aim for posting at least once a day to maintain visibility, as the algorithms tend to favor consistency. However, posting too frequently without engaging content can be counterproductive; having a few well-received posts is more beneficial than numerous posts that receive little interaction. Ultimately, the focus should be on producing valuable content that resonates with audiences rather than simply trying to maintain high posting frequencies.

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