"I think there's a lot of people out there who feel the way I felt for many years, which is, 'look, I feel a bit guilty, I know in some sense that having the diet I have makes me complicit in some things that I don't like. It makes me a bit uncomfortable, but it doesn't feel like there's anything I can do about it right now. I have this guilt. I'd like to do something about it, but just all the options I'm presented with seem a bit shit.'

So, when we present people with something else that they can do, many of the people we've spoken to say it's quite a relief to know that they don't have to sit with this tension. You know, psychologists call it the meat paradox, the thing where we love animals, but we also eat them. How can we resolve this? Well, one thing that can maybe help us resolve this kind of cognitive dissonance is to actually be a part of helping animals even whilst you still haven't changed your diet." - Aidan Alexander

The animals that need our help the most are animals that live on factory farms. Yet charities protecting farmed animals receive 28 times less donations than pet charities. There are all sorts of reasons for this, which we get into in this episode.

This conversation is with Aidan Alexander and Tom Norman. Aidan and Tom have started an organization called FarmKind. It is a way to support your favorite charities, that is, nonprofits that you're already supporting - pet charities, conservation charities, etc. but also at the same time to help animals that are living on factory farms.

Why? Because factory farming is the biggest source of suffering for animals on the planet. Helping to protect these animals and bring factory farming to an end is one of the biggest ways to help animals in need. FarmKind makes it easy to make a difference for millions of factory farm animals when you donate to the causes you care about.

FarmKind helps people who feel compassion for animals to help the animals most in need and support their favorite charities at the same. OR FarmKind helps anyone be a part of the solution to factory farming, regardless of their diet. Because diet change isn't the only way to help farmed animals.

Donating is an incredibly powerful way to express our compassion for animals. When we donate to the charities that have been shown to make a difference and use our money wisely, it can make an even bigger difference than changing your diet.

Farmkind collaborates with experts to identify some of the most effective charities combating factory farming's impact on animals and the planet. They enable users to split their donations between these expert-recommended, super-effective charities and their personal favorite causes, like your local shelter. And they provide a bonus to both, allowing donors to do the most good to combat factory farming while supporting causes close to their hearts.

Please listen, share and if you are able, please consider donating to FarmKind:

https://www.farmkind.giving/split-and-boost?utm_source=speciesunite&utm_medium=referral&utm_campaign=speciesunite

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