Behind the Scenes Ep 2: What does growth look like at Navattic?

In this second episode of the Behind the Scenes Miniseries with the Navattic growth team, you’ll learn:

1. What growth is at Navattic, how they’ve scaled their team, and what their growth operating system looks like.

2. Areas of the growth model they have ownership and accountability for.

3. The challenges faced by small growth teams; resource allocation, focusing on impactful experiments, and managing ideas from cross-functional stakeholders.

Things to listen for:

[00:37] What is growth at Navattic?

[01:20] Balancing increasing metrics and learning in their experiments

[02:00] The areas of the model growth owns

[03:00] How they categorize their tests

[03:25] Areas of the growth model that are “off limits”

[04:05] Roles and responsibilities on the team

[05:55] Slow is smooth and smooth is fast

[06:27] Hiring Head of Growth before Head of Marketing

[07:42] KPIs they’re accountable for

[08:46] Getting resources to scale the team

[10:12] Hardest part of being a two-person growth team

[11:19] Systems to manage all the growth ideas being suggested

[13:27] Managing experiments across channels

[14:09] Running in sprints

Resources:

- Binge the whole series on the Delivering Value Substack

- Connect with Andrew on LinkedIn or Twitter

- Connect with Raman Khanna on LinkedIn

- Connect with Natalie Marcotullio on LinkedIn

- Learn more about Navattic