Most businesses would be shocked to see the experience they are inflicting on their customers - Interview with David Cancel

Most businesses would be shocked to see the experience they are inflicting on their customers - Interview with David Cancel, serial entrepreneur and co-founder & CEO, Drift. He’s also the author of a new book called: Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). David joins me today to talk about Drift, the book, why marketing and sales are broken, what conversational marketing and what companies should be doing differently.